Julia Norton

I build tools across product, dev, and design.

I build tools across product, dev, and design - calculators, converters, dev tooling, and a few things that don't fit a category yet. Background spans psychology, business, and digital transformation.

FocusTechnology & Systems
Based InNew Zealand & Remote
ApproachBusiness · Technology · People
Guiding Philosophy

Good technology should make complexity easier to understand, not add more of it. I design systems around how people actually think, work, make decisions, and adapt when things change.

01

Build What's Missing

Most of my projects started as a gap

A lot of what I've built exists because the tool I wanted didn't. A calculator that didn't exist yet. A PDF workflow that should have supported more languages. A way to move between code and spec without losing either.

"If the tool doesn't exist, that's not a stopping point, it's the project."

02

Work Across Domains

Psych, business, and engineering, not in separate boxes

My background isn't purely technical. It includes psychology, a double business degree, and an MBA in digital transformation. I use all of it when building: how people actually think and decide shapes how I design systems, not just how they look.

"The interesting problems are usually the ones that sit between disciplines."

03

Ship, Then Refine

Working prototypes over long plans

I'd rather have something real and imperfect than a polished plan that never becomes software. Most of what I've built started rough and got refined in use, not before it.

"A working version teaches you more than a perfect spec ever will."

Portfolio & Case Studies

Selected Work

More Projects

Looking for the rest?

Browse all 9 projects, including software, systems, tools, prototypes, and technical experiments.

The Runner

A calm, geometric homage to the classic offline T-Rex runner. Rebuilt with kinetic physics, celestial horizons, and harmonic audio chimes.

Dino Runner
HI00000
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Runner Experience

Leap across obstacles, grab rare powerups, and customize your runner.

Shield Aura
Slow-Mo Time
2X Star Surge
Feather Float
Space / ↑JumpDuck
Latest Writing

Ideas & Essays

Writing on technology, systems, organizations, psychology, and the ways people interact with all of them.

Julia Norton
Julia NortonNew Zealand & Remote

How I Work

  • Understand the problem before choosing the technology
  • Connect technical decisions to business priorities
  • Keep the wider system in view
About & Background

Thinking Beyond the Technology

I work at the intersection of technology, business, and people. I’m interested in how technology decisions shape organisations, what gets built, what gets changed, where investment is worthwhile, and how individual systems contribute to something larger.

My background spans psychology, business, digital transformation, and software development. I have a double business degree and an MBA in digital transformation, alongside hands-on experience building software and technical systems. It means I tend to approach technology from several levels at once: the technical reality, the people using it, the business need, and the longer-term implications of the decisions being made.

That thinking carries through to the things I build. My work has included developer tooling, legacy modernisation, applied AI, document software, and large-scale web applications. I’ve worked on problems ranging from translating between COBOL and specifications to building multilingual software and tools used to structure large amounts of information.

I’m particularly drawn to problems that sit above any single application or technology. Architecture, interoperability, legacy systems, information flow, technical direction, and the decisions that connect technology investment to organisational goals are where my interests increasingly converge.

I like understanding enough of the detail to challenge assumptions, enough of the business to know which problems matter, and enough of the wider system to make decisions that still make sense beyond the immediate project.

Core Competencies & Practices

Craft & Design

  • Design Systems
  • Cognitive Ergonomics
  • Typographic Hierarchy
  • Interaction Motion
  • Information Architecture

Engineering

  • TypeScript & React 19
  • Distributed Systems
  • Cloud Security & IAM
  • Web Audio API
  • Performance & Latency

Advisory

  • Calm Technology Audits
  • Product Strategy
  • Incident Post-Mortems
  • Engineering Culture & Health

Formative Reading & Influences

The Design of Everyday Thingsby Don Norman

"The baseline scripture of human-centered affordances."

Thinking, Fast and Slowby Daniel Kahneman

"A masterclass in how human cognitive heuristics govern decisions."

The World Beyond Your Headby Matthew Crawford

"On the ethics of attention and reclaiming the mental commons."

Designing Calm Technologyby Amber Case

"How computing devices should inform without overwhelming."

Julia Norton

© 2026 Julia Norton.